Q: Why do professionals need a set of headshots?
A: In this day and age, we have this digital identity. It puts a face with a name. Companies and personal brands are starting to get that. Anybody that is entrepreneurial needs a head shot, even if it’s just going to sit on LinkedIn.
Q: How often should you refresh your headshot?
A: You should shoot a headshot session every year—or for any major changes—and have different shots you can use for different things. It’s nice to update the headshot for the look you currently have. If you don’t change your look, you can probably get a couple years out of them.
When somebody changes their profile picture on a social media platform, it gets the most likes out of anything they posted that year. The people following you on these platforms want to see you. They’re looking for you.
Q: What is your basic headshot recipe?
A: Character and the surroundings play a big part. I am used to shooting on location and enjoy creating a shot that includes the subject and their surroundings.
I like bright light, (sun light) I like if they wear what they are comfortable in however smart or smart-casual, I like humor during the shoot (we always create a few strong serious shots too!)
When I first started within the business area of Photography I was very quickly thrown in to working for unicorn companies and founders that were going through the different rounds of investment.
When an investor/client looks at your pitch, you know they do not want to see B.S. and want to see the facts and know when you are playing them in some way.
So there is no difference when it comes to your Portrait, I do what I can to show you while thinking of where this shall be seen, online, in front of investors/clients and editorials.
I always try and shoot both full body and head shot within the session.
I shoot wide angle at a distance and close up.